WHAT WE DO
Thoughts on Wine Marketing, Branding & Public Relations
December 4, 2014
By Stephen Mitchell, Co-founder, Elemental Meme
In a 2013 interview Rick Tigner, President, Jackson Family Wines, stated that “In the wine business, what you get is a lot of what I call the ‘sea of sameness.’ You look at a wine magazine ad and you see a bottle and vine...
October 17, 2014
Social media is the topic of many
conversations in the wine industry and the biggest question that most wine marketers want answered is, "What is the ROI of social media?” Perhaps the bigger question that needs to be asked...
September 25, 2014
NOTE: This is the first post in our new blog that will explore wine marketing, public relations and word of mouth.
Bill Bernbach is one of my heroes. He should be a hero of everyone who is a contemporary wine public relat...
Why We Need to Drop The Word "Media" From The Term "Social Media"
Wine Marketing & Word of Mouth: Learning From Bill Bernbach
Do You Want to Successfully Launch a Large National Wine Brand Quickly? Try Influencer Marketing
word of mouth
December 2014 (1)
October 2014 (1)
September 2014 (1)