Wine Marketing & Word of Mouth: Learning From Bill Bernbach
By Stephen Mitchell, Co-founder, Elemental Meme NOTE: This is the first post in our new blog that will explore wine marketing, public relations and word of mouth. Bill Bernbach is one of my heroes. He should be a hero of everyone who is a contemporary wine public relations or marketing professional. Bill Bernbach, Ned Doyle and Maxwell Dane were the three founders of the famous Manhattan-based advertising agency, Doyle Dane Bernbach. The agency was responsible for a number of
