By Stephen Mitchell, Co-founder, Elemental Meme Social media is the topic of many conversations in the wine industry and the biggest question that most wine marketers want answered is, "What is the ROI of social media?” Perhaps the bigger question that needs to be asked first is whether or not wine marketing via social media is being done acceptably or well. Joe Roberts, aka 1WineDude, framed the question rather astutely in a recent blog post: "Not seeing ROI on your social