October - 2014

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Thoughts on Wine Marketing, Branding & Public Relations

Why We Need to Drop The Word "Media" From The Term "Social Media"

By Stephen Mitchell, Co-founder, Elemental Meme Social media is the topic of many conversations in the wine industry and the biggest...

Do You Want to Successfully Launch a Large National Wine Brand Quickly? Try Influencer Marketing

Why We Need to Drop The Word "Media" From The Term "Social Media"

Wine Marketing & Word of Mouth: Learning From Bill Bernbach

Do You Want to Successfully Launch a Large National Wine Brand Quickly? Try Influencer Marketing

Why We Need to Drop The Word "Media" From The Term "Social Media"

Wine Marketing & Word of Mouth: Learning From Bill Bernbach