December - 2014

Title. Double click me.

Thoughts on Wine Marketing, Branding & Public Relations

Do You Want to Successfully Launch a Large National Wine Brand Quickly? Try Influencer Marketing

By Stephen Mitchell, Co-founder, Elemental Meme In a 2013 interview Rick Tigner, President, Jackson Family Wines, stated that “In the...

Do You Want to Successfully Launch a Large National Wine Brand Quickly? Try Influencer Marketing

Why We Need to Drop The Word "Media" From The Term "Social Media"

Wine Marketing & Word of Mouth: Learning From Bill Bernbach

Do You Want to Successfully Launch a Large National Wine Brand Quickly? Try Influencer Marketing

Why We Need to Drop The Word "Media" From The Term "Social Media"

Wine Marketing & Word of Mouth: Learning From Bill Bernbach