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Thoughts on Wine Marketing, Branding & Public Relations

December 4, 2014

By Stephen Mitchell, Co-founder, Elemental Meme

 

In a 2013 interview Rick Tigner, President, Jackson Family Wines, stated that “In the wine business, what you get is a lot of what I call the ‘sea of sameness.’ You look at a wine magazine ad and you see a bottle and vine...

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Do You Want to Successfully Launch a Large National Wine Brand Quickly? Try Influencer Marketing

December 4, 2014

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