WHAT WE DO
Thoughts on Wine Marketing, Branding & Public Relations
December 4, 2014
By Stephen Mitchell, Co-founder, Elemental Meme
In a 2013 interview Rick Tigner, President, Jackson Family Wines, stated that “In the wine business, what you get is a lot of what I call the ‘sea of sameness.’ You look at a wine magazine ad and you see a bottle and vine...
Why We Need to Drop The Word "Media" From The Term "Social Media"
October 17, 2014
Wine Marketing & Word of Mouth: Learning From Bill Bernbach
September 25, 2014
Do You Want to Successfully Launch a Large National Wine Brand Quickly? Try Influencer Marketing
word of mouth
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