Areas of Expertise
Media Relations: Our combined industry experience gives clients specific market and media knowledge and insight, as well as access to an extensive network of key media and trade relationships. Our highly targeted proprietary database of media and influencer contacts in wine, spirits, food and lifestyle goes well beyond standard national media databases. We broaden and deepen your reach in target markets with consumer and trade media and deliver important third party endorsements.
Word of Mouth: We understand the social media space and the power of social networks to create word of mouth campaigns that build buzz and increase sales. According to Nielsen’s Global Online Consumer Survey, 90% consumers say they trust recommendations from people they know and 70% trust virtual stranger’s opinions posted online. We develop on-going influencer relationships that drive viral endorsement, credibility, and inspire passionate brand ambassadors.
Wine Brand Launches: We have helped launch some of the most successful wine brand campaigns that break through the clutter and get immediate traction. We’ve helped our clients get ink in all the key wine and spirits publications, but we don’t stop there: we also generate coverage for brands in major lifestyle magazines, newspapers, websites and online. Our edge with high-profile chefs, entertainers, nightclub owners and restaurateurs to help you gain on-premise placements.
Event Marketing: We don't just create events; we craft experiences that elevate brands. Our events entice media, influencers and trade decision makers to participate eagerly. Clients have the opportunity to get in front of food and beverage decision makers in an informal social way that delivers powerful results. Creative concepts and elements include original video, music, film, art and dance. We often orchestrate food and wine discoveries in surprising places and unexpected ways. The Elemental Meme team has produced highly successful experiential events in New York, Washington D.C., Las Vegas, San Diego and San Francisco.
Brand Storytelling: To build a successful, sustainable brand that will gain loyalty and love, start with a great story. We can can help you craft brand narratives that are relevant, credible and compelling enough to be zealously passed along. Compelling stories ignite emotions and build brand loyalty.
Media Tours: Looking for national publicity or coverage in a specific market? Let the pros plan, execute market visits and media tours that translate into meaningful results. We help you set objectives, secure the interviews, craft the right pitches, handle logistics, conduct media training and prepare you to engage with media.
Blogger Relations and Outreach: Bloggers don’t just write and post reviews; they form vibrant networks through the telling of honest, authentic and often quite personal stories. The benefits of working with bloggers include helping to identify and cultivate brand ambassadors; attract user-generated content including reviews, photos and recipes; and gain ardent fans and followers. We are actively involved with the blogging community and maintain great relationships with hundreds of influential bloggers.
Crisis Management: Elemental Meme has helped organizations and brands anticipate, contain and respond effectively to crises. Our team can help you get in front of a story or keep you from becoming the story.