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Our Approach

Getting brand traction in today’s crowded marketplace is an ever-increasing challenge for marketers and public relations professionals. Consumers are bombarded with thousands of brand messages every day. The Internet has made it far too easy to send a message and at the same time, has made it far more difficult to be heard. With thousands of press releases pumped out every day and the ratio of PR people to journalists now 4 to 1, competition for mindshare is fierce.


That's why we do things differently.


  • Work closely with clients to develop compelling brand stories that emotionally resonate with customers and gain media attention.


  • Actively seek out, cultivate and maintain relationships with consumer, trade and social media influencers and writers.


  • Invest the time to read their work, know their interests, understand their needs and most importantly assess the value of their social currency.


  • Continually monitor the conversations of writers across platforms – print, broadcast and online looking for opportunities to engage.



We don't spam writers. Our media pitches are crafted for each person whom we engage on a one-to-one basis. This makes the meaningful difference in getting the media coverage you need and want.


By doing things differently, we help engineer breakthroughs and successes for all sorts of interesting brands, big and small. We know a few things about creating and leveraging consumer enthusiasm which leads to loyalty and devotion to your brand. And, we have the case studies to prove it.

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